Archive for 2008/01


Your web address is expiring / domain name management

Once upon a time you picked a domain name. Your company’s web address or URL (Uniform Resource Locator). The part that follows the www. You or someone helping you “bought” or registered that domain name for you. This may have taken place some years ago. The person who helped you may no longer be working [...]

The website folder every business owner must have and the 8 things that should be in it

This is a manila folder I’m talking about. You can type up the info and keep it electronically, but this is administrative info that multiple people might need access to and you should keep a paper copy of everything for easy access. It needs to include:

DOMAIN REGISTRATION INFO

The name of your domain registrar
The web address [...]

Top 10 Things a Small Business Owner Should Think About BEFORE Building a Website

1. Who is your target market?

Residential Customers?
Other Businesses?
A specific group, membership, profession, market niche etc.?

2. What is your message?

You must have CONTENT WORTH READING
Include Basic Info about your business
Products and Services
Should you include an online catalog or e-commerce site?
Should you have an online portfolio or photo gallery of your work?
Should it be an interactive site?
Or [...]

Search Engine Optimization Tips - 13 Things a Small Business can do for FREE

Add Relevant Text Content
You absolutely have to have rich content on your site that clearly relates to your products/services. Who is your target audience? Make sure your website is geared to their interests. The search engines do not exist to help you market your business. They exist to provide the most relevant links to sites [...]

Sample Web Design Contract for a Small Project

Disclaimer: This Sample Web Design Contract is for illustrative purposes only. 404 Group is not responsible for any disputes or damages that may arise from the use of this contract. We have successfully used this as a template for many of our projects over the years without any incidents, however you should have an attorney [...]