Archive for the 'Search Engine Optimization for Small Business' Category


A Brief Glossary of (mostly) SEO Terms You’ll Find on 404 Group

301 Redirect
A method of telling browsers that the location of a web address (a specific page) has been moved. Permanently. This is the best way to redirect from one web address to another without taking a hit from the search engines. There are multiple ways of creating a 301 redirect that depend upon the type [...]

Life is still a popularity contest

Small business owners often ask me “how can you get my site to show up in the top 10 in Google?” Well, that’s the million dollar question, and I have a few tricks up my sleeve (all white hat, of course) but what I like to do is turn the question around and ask, “what [...]

What is Google PageRank and should you care about it?

Named after Google co-founder Larry Page, PageRank is a value assigned to every site indexed by Google. Each page is ranked on a scale of 1-10 (or truthfully, 0-10, with 10 being the highest score, and some sites have no score). This PageRank number is essentially an indication of the “popularity” of a web [...]

Choosing a domain name for your business

There are more than 98 million domain names currently registered and that makes it tough to come up with a name you will like that no one has registered yet. Here are some things to consider:
There are a lot of Top Level Domains (TLDs) you can choose from including com, net, org, info, biz [...]

Thinking of changing domain names?

As a general rule, it is far better to keep an established domain name than it is to get a new one and move your website to it. There are exceptions.
Why keep the old domain name? The search engines give a lot of consideration to the age of a domain name when deciding how to [...]