Archive for the 'Search Engine Optimization for Small Business' Category


What is Google PageRank and should you care about it?

Named after Google co-founder Larry Page, PageRank is a value assigned to every site indexed by Google. Each page is ranked on a scale of 1-10 (or truthfully, 0-10, with 10 being the highest score, and some sites have no score). This PageRank number is essentially an indication of the “popularity” of a web [...]

Choosing a domain name for your business

There are more than 98 million domain names currently registered and that makes it tough to come up with a name you will like that no one has registered yet. Here are some things to consider:
There are a lot of Top Level Domains (TLDs) you can choose from including com, net, org, info, biz [...]

Thinking of changing domain names?

As a general rule, it is far better to keep an established domain name than it is to get a new one and move your website to it. There are exceptions.
Why keep the old domain name? The search engines give a lot of consideration to the age of a domain name when deciding how to [...]

Top 10 Things a Small Business Owner Should Think About BEFORE Building a Website

1. Who is your target market?

Residential Customers?
Other Businesses?
A specific group, membership, profession, market niche etc.?

2. What is your message?

You must have CONTENT WORTH READING
Include Basic Info about your business
Products and Services
Should you include an online catalog or e-commerce site?
Should you have an online portfolio or photo gallery of your work?
Should it be an interactive site?
Or [...]

Search Engine Optimization Tips - 13 Things a Small Business can do for FREE

Add Relevant Text Content
You absolutely have to have rich content on your site that clearly relates to your products/services. Who is your target audience? Make sure your website is geared to their interests. The search engines do not exist to help you market your business. They exist to provide the most relevant links to sites [...]