Search Engine Optimization
If you build it, will they come?
What good is your website if no one can find it?
The simple truth is that there is no magic formula that will cause your website to show up at the top of the natural or organic search engine results pages (SERPs). You can’t buy that placement and no one can guarantee it to you for a price.
You can buy sponsorship listings, you can pay-per-click to have your link show up under the paid links on the search engine results pages, you can pay companies who make claims they can’t back up using practices that can get your website blacklisted… but if you want to show up in the top ten natural organic results, it’s going to take some effort on your part.
We include basic best practices in every website we build but if you are looking for a more targeted, customized optimization program for your business, we offer an in-depth analysis, with keyword research and on-page recommendations to help your site perform better in the organic search engine results.
We also provide help in the form of Link Building Strategy. The search engines do give consideration to the number of inbound links to each website. And they look at where those links come from when deciding how much “link juice” they can provide. Links from good neighborhoods on the internet, from pages that have some authority and a PageRank of 3 or 4 or higher can pass some of their juice to your page by linking to it. Conversely, links from link farms or web rings or links that are obviously purchased will not pass any link juice to your page and may even cause your own PageRank to suffer.
We use strictly White Hat SEO techniques which simply means that we stay current with all of the approved tactics that the search engines consider and that have proven to be effective, and we avoid all unapproved Black Hat or borderline Gray Hat techniques. This is to protect the integrity and reputation of your website and business as well as our own.
Every optimization project is quoted separately. Contact us for more information.
